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Author: Roger Edwards

Business Marketing 

War on complex language, jargon and passive sentences

November 7, 2014 Roger Edwards209 Views 0 Comments clarity, clear language, communications, financial adviser, financial planner, financial planning, marketing min read

Do you hate passive language? I do. It’s so dull. It clogs up so much of the copy financial services

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Business Marketing 

Do we want Auto Enrolment on Group Income Protection?

October 25, 2014 Roger Edwards207 Views 0 Comments autoenrolment, Financial Advisers, GIP, group income protection, Paul Avis min read

Pensions Auto Enrolment has been a great success. Government publicity has created inertia with high sign up rates to schemes

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Business Marketing 

Talking about Writing – Phil Young on the MPAF Podcast

September 16, 2014 Roger Edwards228 Views 0 Comments min read

As promised here’s Phil’s podcast interview. A fascinating session, with Phil sharing his tips on how to write great content,

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Business Marketing 

Business Development Ideas for Advisers – the MPAF Podcast

August 30, 2014 Roger Edwards505 Views 0 Comments business development, financial advice, financial adviser, Financial Advisers, financial planner, financial planning, marketing, podcasts, Technology & Social Media min read

I’ve just interviewed Phil Young for an upcoming episode of the Marketing Protection and Finance (MPAF) Podcast. We had a

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