Your company’s social media policy sets the tone and guidelines for social media use within your firm. The first benefit of having a social media policy is that you put time and effort in deciding what you don’t and do want your social media to reflect about your company.
There are several different approaches you can take when creating a social media policy. Aim to make the policy specific and relevant to your firm. Also make sure it coincides with your compliance regulations.
First, address the purpose of social media: Why is your business using social media? Why are you crafting a social media policy? What should the reader/user take away after reading the policy? These are all important questions that need to be addressed in the introduction of your policy. In essence, you need to set the stage and make sure everyone is clear on the “why’s”.
Next is the “what”. What is social media? What social media platforms is your business a part of?
Before you delve into the social media best practices of your business, establish guidelines for how employees (who identify themselves as an employee of your firm) should conduct and present themselves on their personal pages.
“focusing on things that employees can rather than what they can’t do.” Why? Because social media is about leveraging the positive.
Remember the 3 S’s
Keep it simple, short and specific.
And remember to include Protocols for crisis situations: Many companies fail to include this element in their social media policy. Let’s face it: people are fallible—and it’s better to prepare for crisis situations than get caught empty handed in a storm.
Find out more about social media policies here.